Jonone x Boeing 777 for Air France
On 10 November 2015, at the heart of Air France Industries’ hangars at Paris-Orly, the Company will unveil this giant accent measuring 4 metres by 7 metres on a Boeing 777 equipped with the Company’s latest new long-haul travel cabins in the presence of JonOne. This exceptional work of art represents the French flag and symbolizes freedom, one of the values held dear by France and the artist alike, while echoing the company’s slogan: Air France, France is in the Air. The aircraft, sporting this exceptional livery, will then fly off for the first time to New York, a legendary city for two reasons – for the artist, who was born there, and for Air France, which has made it a historic route. This will be an opportunity for JonOne to meet Air France customers and tell them all about his original work of art. The aircraft will serve Air France’s global network for one year. This exclusive event has been made possible with the support of Boeing.
In December 2015, on airfranceshopping.com a selection of exclusive items with the Air France accent redesigned by JonOne (notebooks, tote bags and models of the Air France Boeing 777) will be available.
© Air France / 11 novembre 2015
Air France got the work of JonOne for free, both the banner and the painting on which it was based. The airline has history of supporting art, by featuring the work of contemporary artists in its lounges, on menu cards and in special in-flight entertainment programs. Trehan says this is the first time Air France has placed art on the livery of any airplane. It may be the first airline to be given the right to use art without a fee or a licensing agreement. “Absolutely no money” was involved, Trehan said. “It is not in the spirit of the partnership. It is only a matter of friendship.”